This session will present the eCommerce landscape. Starting high level with what it is and the different kinds (B2C, B2B), why it’s important, current challenges and trends, and the technology aspects to it. The tech aspect might dive into the actual data attributes to any given product, and how they equate to the everyday experience of shopping online for a pair of shoes or whatnot (I love that word whatnot). So… showing through real life example, how that content translates to the ecommerce technology behind the scenes.This area is fast growing, and a perfect marriage of technology and business skills, and could present opportunities for many women. Intended takeaways would include a high level understanding of the field, some technology specifics, and actionable insights for excelling in this growing field.