This session will be a lesson in how to grow your brand on LinkedIn with a smart strategy combining paid ads, groups, and fresh and original content. We’ll discuss how you can create your own strategy to take your personal profile to new levels resulting in not only building and establishing thought leadership but also generating valuable leads on clients, prospects, and job positions.

Working together, social strategist Cecily Kellogg of Percepture and XSite Modular CEO Amy Mark created a LinkedIn management strategy combined with a paid media strategy and grew Amy’s personal LinkedIn over 40% in just a few months. Together they’ll discuss how the lessons learned, including the unique challenges faced by a woman CEO working in a deeply male space (the Subsea industry; Amy’s company is literally building the internet around the world) and how this LinkedIn strategy is helping Amy advocate for diversity and inclusion in her industry.