The symbiotic relationship between the (taste) Maker and the Consumer has long been a complicated one, though few will argue that the consumer’s interests and motivation has always been at the root of what drives trends in fashion. And while the fashion industry has taken many different routes to deliver product to the hands of their customer, the methods they have used to create that product speak to a long history of tradition and craftsmanship.
The fashion industry has always been slow to adopt new and emerging technologies. However, with the recent and tremendous growth of the consumer’s awareness and increasing interest in 3D technology, the industry is quickly reaching a tipping point. ‘3D Technology & Consumerism; Shaping The Face of Fashion’ looks at how the fashion industry is beginning to make its shift towards 3D and why the consumer is at the heart of this movement.